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Terms of Service

Last updated 15 August 2026 · Version 2.1

Contents

  1. These terms, and who we are
  2. What Athletifyou is — and is not
  3. Who can book
  4. Health screening and your disclosures
  5. Booking, and when a contract is formed
  6. Programmes and what is included
  7. Prices and payment
  8. Your 14-day cancellation right
  9. Rescheduling, missed and paused sessions
  10. Cancelling after the 14 days
  11. Your responsibilities
  12. Technology and live sessions
  13. Our materials and your licence to use them
  14. Conduct, and ending the agreement early
  15. Our responsibility for loss or damage
  16. Your personal information
  17. Complaints
  18. Changes to these terms
  19. Governing law

These terms, and who we are

These terms apply when you book a consultation or purchase a coaching programme from Athletifyou, a sole trader established in Czechia. You can contact us at info@athletifyou.com.

In these terms, "we", "us" and "our" mean Athletifyou; "you" and "your" mean the person booking or taking part in coaching. Please read them before you buy — by purchasing a programme you accept them.

We offer coaching to people living in the United Kingdom and in the European Economic Area. You are a consumer, and nothing in these terms removes or limits your legal rights as one. If any part of these terms conflicts with your statutory rights, your statutory rights prevail.

If you live in the EEA, the consumer law of your own country still protects you. Whatever these terms say about which law governs them, you keep every protection that cannot be contracted away under the law of the country you live in — and you can always bring a claim in your own country's courts. Where your national law gives you more than these terms do, your national law wins. See Governing law.

What Athletifyou is — and is not

Athletifyou provides online exercise and wellness coaching. It is not physiotherapy, and it is not medical care.

Your coach holds a BSc in Physiotherapy from King's College London but is not registered with the Health and Care Professions Council and does not practise as a physiotherapist. Coaching is delivered in the capacity of an Online Exercise and Wellness Coach.

This means, specifically, that:

  • we do not diagnose, treat, cure or manage any medical condition, injury or disease;
  • nothing we tell you is medical advice, and it must never be relied on as a substitute for advice from your GP, midwife, health visitor, obstetrician, physiotherapist or any other qualified clinician;
  • we do not prescribe or advise on medication, supplements or clinical treatment;
  • we do not provide clinical rehabilitation for a diagnosed injury, and no clinician–patient relationship is created between us; and
  • our nutrition guidance is general wellness education only — it is not dietetic or clinical nutritional advice, and it is not intended for anyone with an eating disorder or a medically prescribed diet.

If at any point we believe your needs fall outside safe coaching, we will say so and refer you back to a clinician. That is a normal and responsible outcome, not a failure of the programme.

Who can book

To purchase a programme you must:

  • be at least 18 years old;
  • be at least 6 weeks postpartum, or such other point as we agree with you following your consultation;
  • have obtained general clearance to begin exercise from your GP, midwife or other clinician — in the UK this normally means sign-off at your postnatal check, and elsewhere the equivalent post-birth review in your own country's health system;
  • complete our intake and health screening form honestly and in full; and
  • be able to take part from a location with a stable internet connection and enough space to move safely.

We may decline or postpone a booking if, in our reasonable judgement, coaching would not be safe or appropriate for you. Where we decline before coaching begins, we refund you in full.

Health screening and your disclosures

Before coaching begins you must complete our intake and health screening form. You must also tell us, promptly and throughout the programme, about anything relevant to your safety — including pregnancy or a new pregnancy, a caesarean or other surgery, prolapse, diastasis recti, incontinence, hernia, pain, dizziness, bleeding, high or low blood pressure, cardiac or respiratory conditions, joint or spinal injury, medication changes, and any advice a clinician has given you.

The programme we design is only as safe as the information you give us. We rely on your disclosures and are not responsible for harm arising from information you did not give us, or gave us inaccurately. If your circumstances change mid-programme, tell us before your next session.

Booking, and when a contract is formed

The free 15-minute consultation is exactly that — free, and with no obligation on either side. It is a conversation to work out whether coaching suits you; it is not an assessment, a diagnosis or part of any programme.

Prices shown on our website are an invitation to buy, not an offer. A contract is formed when we confirm your purchase to you in writing by email. If we cannot accept your purchase — because we have no availability, or because screening shows coaching would not be appropriate — we will tell you and refund any payment in full.

Programmes and what is included

We offer live coaching programmes and offline coaching programmes, in 4-, 6- and 8-week blocks. What each includes — the number and length of sessions, and the materials provided — is set out on our Programmes page, and that description forms part of your contract.

Live sessions are one-to-one and held by video call at times agreed between us. Offline programmes are delivered as a written and video programme with asynchronous feedback, and do not include live sessions unless stated.

Your programme block runs for the stated number of consecutive weeks from your first session, subject to the arrangements in Rescheduling, missed and paused sessions. Unused sessions do not carry over beyond the end of your block and have no cash value.

Coaching is a personalised service, not a product with a guaranteed outcome. Results depend on your consistency, your body, your recovery and factors outside anyone's control. We promise to deliver the sessions and materials described with reasonable care and skill; we cannot and do not promise a particular physical result.

Prices and payment

  • Prices are in pounds sterling and are shown in full on our Programmes page. The price you see is the total you pay — there are no booking fees or extras added at checkout.
  • If you are paying from outside the UK, your bank or card issuer converts the amount into your own currency and may add its own conversion or cross-border fee. That charge is theirs, not ours, and we have no part in setting it. Your payment provider will show you the converted amount before you confirm.
  • We are not VAT registered, so no VAT is charged on our prices.
  • Payment is due in full before your first session, unless a payment plan is offered and agreed in writing.
  • Payment is taken by our payment provider. We never see or store your card details.
  • Where a payment plan applies, missing an instalment may suspend your access until it is brought up to date. We will always contact you first.
  • We may change our prices at any time, but a change never affects a programme you have already purchased.

Your 14-day cancellation right

Because you buy online, you have 14 days from the day we confirm your purchase to cancel for any reason and receive a refund. You do not need to give a reason.

That right comes from the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 if you are in the UK, and from the Consumer Rights Directive (2011/83/EU), as your country has enacted it, if you are in the EEA. The two work the same way and give you the same 14 days. Where your own country gives you longer, you get longer.

To cancel, just tell us in writing at info@athletifyou.com within those 14 days. We will refund you within 14 days of receiving your notice, using the same payment method you used.

One important exception. If you ask us to start coaching within the 14-day period — for example by attending your first session or receiving your programme materials — then:

  • you may still cancel within the 14 days, but we may keep a proportionate amount for the service already delivered; and
  • once the service has been fully performed within the 14 days — with your express request to start early, and your acknowledgement that you will lose the right once it is done — you lose the right to cancel.

We will make this clear to you when you book, and we will always ask you to confirm that you want to start early. If you would rather keep the full 14-day right intact, simply schedule your first session after that period.

Rescheduling, missed and paused sessions

  • Rescheduling. Give us at least 24 hours' notice and we will move your session to another mutually convenient time at no extra charge.
  • Late notice and non-attendance. With less than 24 hours' notice, or if you do not attend, the session is treated as delivered. We understand life with a baby is unpredictable, and we will always try to be flexible where we reasonably can.
  • Pausing. You may pause or extend your coaching block by up to 2 weeks at no extra charge — for illness, family emergencies, or simply a hard fortnight. Longer pauses are at our discretion.
  • Interruptions. If your baby needs feeding, holding or settling during a live session, we pause and adjust. That is expected, and it does not shorten your session unreasonably.
  • If we have to reschedule. If we cancel or move a session, we will offer you a replacement at a convenient time or, if you prefer, refund that session in full.

Cancelling after the 14 days

After the 14-day cancellation period, coaching blocks are personalised and reserved specifically for you, so they are generally non-refundable. In practice we would rather find a solution than hold you to a programme that no longer works, so:

  • If you need to stop for medical reasons — including a clinician advising you not to exercise, a new pregnancy or a complication — tell us as soon as you can. We will pause your block for as long as is reasonable or, where a pause is not realistic, refund the sessions you have not yet taken.
  • If your circumstances change for another reason, contact us. Any credit or partial refund is at our discretion, and we consider each case genuinely and fairly.
  • If we cannot continue — through illness, or because coaching is no longer appropriate for you — we will refund every session you have not taken.

None of this affects your right to a repeat performance, a price reduction or a refund if the service we provide is not carried out with reasonable care and skill — under the Consumer Rights Act 2015 if you are in the UK, or under the equivalent remedies in your own country's consumer law if you are in the EEA.

Your responsibilities

Coaching at a distance depends on you looking after yourself in the room. You agree to:

  • exercise within your own limits, and stop immediately if you feel pain, dizziness, breathlessness, bleeding, leaking or anything that feels wrong;
  • seek medical attention when you need it — and to treat any symptom that worries you as a matter for a clinician, not for coaching;
  • make sure the space you exercise in is clear, safe and suitable, and that your child is safe while you train;
  • use equipment properly and check it is in good condition;
  • tell us straight away about any change in your health; and
  • follow the programme as given, and ask us before substituting exercises of your own.

You take part voluntarily, and you accept the ordinary risks that exercise involves.

Technology and live sessions

Live sessions are held over a third-party video platform. You are responsible for your own device, camera, internet connection and lighting. If a technical problem on your side shortens a session, we will do our best to make up the time but cannot guarantee it. If a problem on our side prevents a session going ahead, we will reschedule it or refund it.

We do not record live sessions unless we have agreed it with you first. Please do not record, photograph or screenshot a session without our prior agreement.

Our materials and your licence to use them

All programmes, exercise plans, videos, written guides, assessments and other materials we provide remain our intellectual property. On purchase, you receive a personal, non-transferable, non-exclusive licence to use them for your own recovery.

You may not:

  • share, forward, resell, publish or distribute our materials, including to friends, family or a group;
  • share your access credentials; or
  • reproduce or adapt our materials for teaching, coaching or any commercial purpose.

Content you send us — including videos and photographs — remains yours. You grant us a limited licence to view, store and annotate it solely to give you feedback. We will not use it publicly or in marketing without your separate written consent, as set out in our Privacy Policy.

Conduct, and ending the agreement early

Coaching is a relationship of trust, and it works both ways. We will treat you with respect, patience and confidentiality, and we ask for the same.

We may end your programme immediately if you behave abusively or threateningly towards us, breach the licence terms in Our materials and your licence to use them, repeatedly ignore safety guidance, or give us materially false health information. Where we end a programme for these reasons, no refund is due for sessions not taken. Where we end it for any other reason, we refund the sessions you have not taken.

Our responsibility for loss or damage

We never exclude our liability where the law does not allow it. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded — including your rights under the Consumer Rights Act 2015 in the UK, and the equivalent non-excludable rights under your own country's law in the EEA.

Subject to that:

  • we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or failing to use reasonable care and skill, but not for loss that is not foreseeable;
  • we are not liable for injury, harm or loss arising from information you did not disclose or disclosed inaccurately, from your ignoring guidance we gave you, from exercising beyond your limits or when unwell, from an unsafe exercise environment, or from you continuing to exercise despite pain or symptoms;
  • we are not liable for any decision you take about medical treatment — those decisions belong with your clinician; and
  • except where the law says otherwise, our total liability to you is limited to the amount you paid for the programme in question.

We are not liable for failures caused by events outside our reasonable control, though we will always tell you promptly and reschedule or refund affected sessions.

Your personal information

We handle your personal information, including your health information, as described in our Privacy Policy, which forms part of these terms. In short: we collect only what coaching requires, we hold health information on the basis of your explicit consent, and we never use your videos or photographs publicly without asking you first.

Complaints

If something is not right, please tell us at info@athletifyou.com. We aim to acknowledge every complaint within 5 working days and to resolve it within 20 working days. We take feedback seriously and would always rather hear it directly.

We are not signed up to any alternative dispute resolution or ombudsman scheme. That does not limit your rights: if we cannot resolve something between us, you keep every route your own country's consumer law gives you, including going to court.

Changes to these terms

We may update these terms from time to time. The version that applies to you is the one in force when you purchased your programme, and we will not change the terms of a programme you have already bought without your agreement.

Governing law

These terms are governed by the law of England and Wales, and proceedings may be brought in its courts.

That choice cannot take away protections you already have where you live.

  • If you live in Scotland or Northern Ireland, you may also bring proceedings in your own country's courts.
  • If you live in the EEA, you keep the benefit of every mandatory consumer protection under the law of the country you habitually live in, and you may bring proceedings in the courts of that country. We will only bring proceedings against you in the courts of the country you live in.

If any provision of these terms is found to be unlawful or unenforceable, the rest continue in force.

Read our Privacy Policy

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Important: Athletifyou provides online exercise and wellness coaching. It is not physiotherapy and does not substitute for medical treatment or clinical physical therapy. Please obtain general clearance from your GP before beginning any new exercise programme.

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